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Vor einiger Zeit wurde der Schauspieler Justin Long durch die beliebten "I'm a Mac" Werbespots bekannt, aktuell arbeitet er aber für den Smartphonehersteller Huawei.
Seit 2009 war Justin Long nicht mehr für Apple tätig. Damals endete die Werbelinie, bei der Long als Mac, neben John Hodgman als PC, drei Jahre in verschiedenen Spots zu sehen war. Huawei wollte in den neuen Werbungen auch auf seine Vergangenheit anspielen, entschied sich letztlich aber dagegen. Aktuell wirbt Long für das Huawei Mate 9, das aktuelle Flaggschiff des Konzerns.
In fact, Grizzel says the original concept "was a much more emboldened approach to call out the previous relationship with Apple," but that Long and the client encouraged them to find "a nice middle ground where that idea is inferred as opposed to explicitly stated." [...]
"The storyline for the video series positions Justin as a new director providing guidance to a series of Huawei products as they are looking to break into the market and make their mark," she said. "There is no doubt that Justin's history as a pitch-man for Apple adds a nice subtext to the videos and builds on Huawei's challenger position in the market."
"The storyline for the video series positions Justin as a new director providing guidance to a series of Huawei products as they are looking to break into the market and make their mark," she said. "There is no doubt that Justin's history as a pitch-man for Apple adds a nice subtext to the videos and builds on Huawei's challenger position in the market."
Via MacRumors
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